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Selling on Amazon · US

Can I sell skincare on Amazon, and what do I need?

In one line

Yes, once Amazon approves you for Beauty. Amazon can also ask for images of the full English label, with a US address, phone or website for reports of bad reactions. Skin-lightening products need more: a lab test from the last 12 months, a cGMP certificate, and proof of FDA registration and listing.

See the plan for your product →

This page covers cosmetics applied to the body, like skin care, makeup and hair care. Sunscreen follows the rules for over-the-counter drugs, and the free check in the plan tells you which rules apply to yours.

What does Amazon ask for before you list skincare?

  • Amazon must approve you for Beauty before you list.1
  • If Amazon asks: images of the full label, in English. It must show a US address, phone or website for adverse-event reports.2
  • Skin-lightening products need more than other cosmetics. They need a lab test from the last 12 months, and a cGMP certificate (proof from an audit that the factory follows FDA's rules). They also need proof of FDA facility registration and product listing.2
If it has a battery, or is a liquid, gel or aerosol
  • Upload the UN 38.3 test summary (proof the battery passed the UN shipping tests) when you set up the ASIN, Amazon's product ID. Amazon says this is for all sellers.3
  • Upload Amazon's battery exemption sheet. It's an Excel file. It goes in “Manage dangerous goods classification”.3
Also on Amazon for this product (6)
  • FBA: fill in the battery fields (chemistry, watt-hours, weight, built in or packed with, state of charge). Review takes 2 business days.4
  • FBA: if asked, a safety data sheet from the last 5 years. Perfume, nail polish, aerosols and other chemicals can be dangerous goods too.5
  • Some lithium products are on Amazon's enhanced-safety list. That covers lithium-powered electronics, appliances, power banks, and batteries sold alone. You need $1M of insurance before you list them.6
If you sell into California
  • Decide whether the product needs a Prop 65 warning. If it does, set the warning type and chemical names on the Compliance tab.7
  • Set it on each child SKU, not the parent. Amazon applies this even with fewer than 10 employees.7
  • Don't send Amazon labels or signs.7
Sources (7) · read 27 Sep 2026
  1. 1Amazon help, “Categories and products that require approval”
  2. 2Amazon help, “Cosmetics, skin, and hair care”
  3. 3Amazon help, “Requirements for lithium batteries”
  4. 4Amazon help, “Dangerous goods (hazmat) required information and documentation”
  5. 5Amazon help, “Dangerous goods identification guide”
  6. 6Amazon help, “Enhanced safety listing requirements”
  7. 7Amazon help, “California Proposition 65”

What does the law ask for, whatever the marketplace?

  • If your name is on the label, list each product with the FDA within 120 days of selling it.1
  • Keep records showing the product is safe.2
  • Keep records of bad reactions (adverse events) for 6 years.3
  • A US address, phone or website on the label.4
  • The factory registers itself with the FDA.1
More the law asks for this product (9)
  • If your yearly sales average under $1M, you can skip registration and listing. You still need the labels, safety records and event reports. Eye-area, injected and long-wear products get no exemption.5
If it has a battery, or is a liquid, gel or aerosol
  • Lithium: get the UN 38.3 test summary from your supplier. It shows the battery passed the UN shipping tests. The maker and each later distributor must make it available.6
  • Lithium-ion batteries show their watt-hours on the case.6
  • Packages carry the lithium battery mark. The rule has some exceptions.6
If you sell into California
  • California requires a clear warning before anyone is exposed to a chemical on its list.7
  • Businesses with fewer than 10 employees are outside the law.8
  • This plan doesn't yet say how or where to warn: on the label, in a notice to stores, or online. That waits until the official rules are read.
If you sell into California or Minnesota
  • California: if cookware has listed chemicals in the cooking surface or handle, the label must name them. So must the online listing.9
  • Minnesota: since January 2025, many products can't contain PFAS that was added on purpose. The law calls it “intentionally added PFAS”. PFAS are known as forever chemicals. The ban covers cookware, cosmetics, carpets and cleaning products. It also covers juvenile products, textile furnishings, upholstered furniture and more. PFAS only in electronic or internal parts is allowed.10
Sources (10) · read 27 Sep 2026
  1. 121 U.S.C. 364c, cosmetic registration and listing. US Code, prelim edition
  2. 221 U.S.C. 364d, safety substantiation. US Code, prelim edition
  3. 321 U.S.C. 364a, adverse events. US Code, prelim edition
  4. 421 U.S.C. 364e, labeling. US Code, prelim edition
  5. 521 U.S.C. 364h, small businesses. US Code, prelim edition
  6. 649 CFR 173.185, lithium cells and batteries. eCFR text as of 1 Sep 2026
  7. 7Cal. Health & Safety Code 25249.6. California code
  8. 8Cal. Health & Safety Code 25249.11(b). California code
  9. 9Cal. Health & Safety Code 109011. California code
  10. 10Minnesota Statutes 116.943, subd. 5. Minnesota statutes (a 2026 amendment to subd. 2 not yet read)

What does that look like for one product?

Say you sell a face cream under your own brand on Amazon. You need Amazon's Beauty approval, and label images if Amazon asks. Because your name is on the label, you list the product with the FDA within 120 days of selling it, unless your yearly sales average under $1M.

What's the next step?

The plan lists every step for your product in order, with a source for each line. It opens with Amazon and the product type already picked, and you can change either. It's free, with no signup.

See the plan for your product →

Not sure which FDA steps apply? The free certificate check shows them for your product, with the rule cited for each. Check which certificate you need — free →

Checked against Amazon's and the government's own pages on 27 Sep 2026.

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