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What does Amazon look at besides the CPC?

In one line

For a children's product, a marketplace like Amazon looks at more than the CPC: the test report, photos of every side, the tracking label, the warnings and the listing itself. It checks that all of them show the same product as the CPC. One mismatch can stop the listing.

Check the CPC I already have — free →

What does the reviewer check? Watch the five reasons a CPC package gets sent back, in 39 seconds.

The certificate shown is a fictional example; the reviewer board is the real, free tool. Watch on YouTube →

Is the test report the right one?

It has to come from a lab CPSC accepts for each test on it, and Amazon adds that the lab must be accredited for that exact standard.

For toys, Amazon wants a report from the last 12 months that shows the toy meets one or more of these: the toy standard (ASTM F963-23), phthalates, the tracking label and, for toys for children under 3, small parts. Every line must say Pass or Not applicable. A line that says Fail or Not met, or is left blank, gets it sent back. So does a report from a lab Amazon has suspended.

What should the photos show?

Every side of the product and the box, even the blank sides. Amazon looks for the model number, the maker's or brand's name and address, the labels, the warnings (like the choking-hazard warning) and the tracking label.

The photos prove this is the same product that was tested and listed. Amazon wants the original files, not edited or AI-made ones. A bundle needs photos and papers for each item in it.

Why does the tracking label matter so much?

Because the CPC doesn't cover it, so the photos have to. The law asks for a permanent mark, where practical, on a children's product and its box that shows who made it, where and when, and a batch number. Amazon says a paper sticker added later doesn't count.

Does the listing get checked too?

Yes. For toys, Amazon checks the model number, the brand, the warning statement and the minimum age. The age on the listing can't be younger than the age on the test report: a toy tested for 36 months and up can't be listed for younger children.

After approval, keep it that way. An Amazon moderator warned a seller that changing the photos, the age or the warnings can get the listing taken down.

What else can Amazon ask for?

Amazon says it can ask at any time, so keep these ready: a list of your children's products, the photos, the manuals, the CPC and the test reports. The CPC and reports must be in English, as the original PDF or image; a clear scan is fine.

Baby gear such as cribs, high chairs and strollers also needs a paper registration card, so owners hear about recalls. Amazon won't take a digital one. Toy sellers also need proof of business insurance: at least $1 million, which Amazon's insurance page says applies whatever your sales from November 2, 2026.

Who checks all this for toys now?

An outside testing firm that Amazon approves. Since September 2025, it reviews the report, or tests the toy, and sends the result to Amazon. Colours of one product can often share one report; a different model number usually needs its own test.

Get it tested: QIMAPartner — Children's product testing (CPSIA) at ISO 17025-accredited labs.

Partner link: Tiana & Co. may earn a commission, at no extra cost. Not an endorsement or proof of CPSC acceptance for each rule — check that on CPSC's lab search. CPSC lab search ↗

See a real one: QIMA's sample CPSIA test reportPartnerPartner page · email required to download

Next step

Most of this list asks one thing: do the papers describe the same product? The free CPC check reads the certificate, the test report and the invoice and shows the five things a reviewer checks across them, each cited to the rule.

Check the CPC I already have — free →

Not sure which rules the test report has to cover? The free certificate check shows whether the product needs a CPC, a GCC, or neither, and which CPSC rules reach it, with the rule cited for each. Check which certificate you need — free →

The plan lists what the law and Amazon ask for your product, step by step, with a source for each line. It's free, with no signup.

See the plan for your product →
When this changes

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Related

  • How long does it take to get a CPC, and for Amazon to approve it?
  • Who should I contact to get a CPC for Amazon?
  • Why did Amazon reject my CPC certificate?
  • How to read a third-party test report for a CPC
  • Does my product need a CPSC tracking label?
  • CPSC-accepted lab vs. any accredited lab — what's the difference?

See also

  • Can I sell baby products on Amazon, and what do I need?
  • Can I sell toys on Amazon, and what do I need?

Sources

  • CPSC — Third Party Testing guidance · read 2026-11-11
  • CPSC — List of CPSC-Accepted Testing Laboratories · read 2026-11-11
  • CPSC — Tracking Label Business Guidance · read 2026-10-28
  • eCFR — 16 CFR Part 1130, Consumer registration of durable infant or toddler products · read 2026-09-26

Marketplace policy referenced

  • Amazon Seller Central — Children's toys (U.S.) · read 2026-10-28
  • Amazon Seller Central — Product compliance documentation · read 2026-10-28
  • Amazon Seller Central — Consumer Product Safety Commission (CPSC) regulated products · read 2026-10-28
  • Amazon Seller Central — Children's Product Certificate (CPC) · read 2026-10-28
  • Amazon Seller Central — Commercial liability insurance requirements ("USD 1 million coverage per occurrence and in aggregate, regardless of your gross sales proceeds") · read 2026-10-15
  • Amazon Seller Central — Direct product validation: third-party testing, inspection, and certification services · read 2026-10-28
  • Amazon Seller Forums — Amazon moderator: approved images and attributes have to stay consistent · read 2026-11-11
  • Amazon Seller Forums — Amazon staff guide to direct validation, part 4 (FAQs) · read 2026-11-11

Information current as of 2026-10-31.

Legal Disclaimer+

This report is an automated, informational screening tool only. Tiana & Co. is not a licensed customs broker and does not conduct customs business. This report does not constitute legal advice, a compliance determination, or a certification of admissibility for any supplier, product, or shipment.

Verdicts in this report are produced by deterministic code, not by a language model. The explanatory paragraph accompanying each check is model-generated and checked against the cited sources before delivery. No part of this report is reviewed by a person before it is issued, so every material finding and citation should be confirmed against the underlying government source before it is relied on.

This report reflects data available as of the report date. The OFAC SDN and Consolidated lists, the other U.S. Consolidated Screening List constituents, the UFLPA Entity List, CBP withhold release orders, CPSC's eFiling list, and regulatory guidance are updated frequently and without prior notice. Users should re-screen periodically and consult qualified counsel for compliance decisions.

Name-similarity results do not establish or rule out the identity of any company. Where multiple similarly named records exist, none should be treated as confirmed without independent verification against the primary government source.

This tool is not affiliated with, endorsed by, or a substitute for U.S. Customs and Border Protection, the U.S. Department of the Treasury, the Consumer Product Safety Commission, or any other government agency. No warranty is made as to the accuracy, completeness, or currency of any finding.

Use of this report for import, procurement, sanctions-compliance, or investment decisions is at the user's own risk. Anyone with compliance obligations under UFLPA, OFAC, or CPSC regulations should consult qualified legal counsel before making a transactional decision.

Legal Disclaimer

This report is an automated, informational screening tool only. Tiana & Co. is not a licensed customs broker and does not conduct customs business. This report does not constitute legal advice, a compliance determination, or a certification of admissibility for any supplier, product, or shipment.

Verdicts in this report are produced by deterministic code, not by a language model. The explanatory paragraph accompanying each check is model-generated and checked against the cited sources before delivery. No part of this report is reviewed by a person before it is issued, so every material finding and citation should be confirmed against the underlying government source before it is relied on.

This report reflects data available as of the report date. The OFAC SDN and Consolidated lists, the other U.S. Consolidated Screening List constituents, the UFLPA Entity List, CBP withhold release orders, CPSC's eFiling list, and regulatory guidance are updated frequently and without prior notice. Users should re-screen periodically and consult qualified counsel for compliance decisions.

Name-similarity results do not establish or rule out the identity of any company. Where multiple similarly named records exist, none should be treated as confirmed without independent verification against the primary government source.

This tool is not affiliated with, endorsed by, or a substitute for U.S. Customs and Border Protection, the U.S. Department of the Treasury, the Consumer Product Safety Commission, or any other government agency. No warranty is made as to the accuracy, completeness, or currency of any finding.

Use of this report for import, procurement, sanctions-compliance, or investment decisions is at the user's own risk. Anyone with compliance obligations under UFLPA, OFAC, or CPSC regulations should consult qualified legal counsel before making a transactional decision.

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© 2026 Tiana & Co. LLC · Import Intelligence for small importers · Not a licensed customs broker. Not legal advice. Sources and retrieval dates are shown with each result.