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Marketplace compliance request

Walmart asked for my CPC or GCC — what does the request mean?

Walmart Marketplace lists a children's product only when it is backed by a valid Children's Product Certificate and a matching third-party test report from a CPSC-accepted lab, and it requires a General Certificate of Conformity for other regulated products. The request is a documentation check, not a customs filing: it asks for the certificate the federal rule already required.

What Walmart asks for

Walmart's children's-products policy requires a valid Children's Product Certificate and the corresponding third-party test report, from a CPSC-accepted laboratory, for each children's product. For other CPSC-regulated general-use products it requires a General Certificate of Conformity instead. When Walmart asks, the documents are uploaded through the Item Compliance widget on the Health and Compliance page in Seller Center.

The policy also sets out what the certificate has to contain: it must be written in English, rest on third-party test results, and carry the elements CPSC's CPC rule requires, including the product it covers, each rule it is certified to, and the accredited laboratory that tested it. A document that is missing or vague on any of those is what triggers a follow-up.

Who sends the request, and what happens if nothing arrives

Walmart runs a compliance audit program through two third-party firms, Bureau Veritas and SGS, which contact sellers directly with a product-level request for the CPC or GCC. Knowing that lets a seller recognise a legitimate email rather than dismiss it as phishing. The request is genuine, and the underlying obligation is Walmart's published policy.

A seller who cannot produce the documents risks removal of the item from Walmart.com. The fix is almost never a new kind of paperwork: it is producing the certificate the rule already required, in a form that holds up when a reviewer reads it against the listing.

Why a certificate gets sent back

A certificate that exists can still be rejected when it does not do what a CPC has to do. The common causes trace to the same rule: a CPC has to identify the exact product, cite each children's product safety rule, rest on testing from a CPSC-accepted lab, and name that lab, with the importer as the certifying party under 16 CFR 1110.7. Age grading has to agree across the certificate, the listing and the label, because the whole children's-product question turns on intended age.

These are the same reasons a certificate is rejected anywhere, so the fixes are the same. The guide on why a marketplace rejects a CPC walks through each element in detail.

What this request is not

A marketplace document request is not the CPSC eFiling that happens at the border. eFiling is the electronic filing of certificate data with CBP at the time of entry, done by the importer or its customs broker. A Walmart request happens after the goods are already in the country and a listing is live. The two draw on the same underlying certificate but occur at different moments and involve different parties, and one does not substitute for the other.

Next step

The free CPC Readiness Check reads the certificate, the test report and the invoice and shows the five things a reviewer checks across them — whether the product matches, who is named as certifier, which lab tested it, whether the age grades agree, and whether the documents line up — each cited to the CPSC rule.

Open the free CPC Readiness Check →

Not sure whether the product needs a CPC, a GCC, or neither? The free Compliance Requirement Check works that out from the product's attributes and cites the rule. Run the free Certificate Requirement Check →

When this changes

Tell me when the rules on this page change

The rules on this page do change — an eFiling date, a list, a threshold. Leave an email and a short note goes out if one does: a few a year at most, one click to stop, and the address is used for nothing else. A summary of the guide and a link arrive now, as confirmation.

Just want a copy? . How the address is handled is in the privacy policy.

Related

  • Why did Amazon reject my CPC certificate?
  • What is a Children's Product Certificate (CPC)?
  • What is a GCC certificate? (General Certificate of Conformity)
  • CPC vs GCC — which certificate does my product need?
  • CPSC-accepted lab vs. any accredited lab — what's the difference?
  • How to read a third-party test report for a CPC
  • Does CPSC issue certificates? Who actually issues a CPC

Sources

  • CPSC — Children's Product Certificate · read 2026-08-13
  • CPSC — Children's Product Certificate (CPC) FAQ · read 2026-08-13
  • eCFR — 16 CFR Part 1200 (Definition of Children's Product) · read 2026-09-01
  • govinfo — 16 CFR 1110.7, Who must certify (CFR 2024, title 16 vol. 2) · read 2026-09-03

Marketplace policy referenced

  • Walmart Marketplace Learn — Prohibited Product Policy: Children's Products · read 2026-09-21
  • Walmart Marketplace Learn — Prohibited Products Policy: General-Use Products · read 2026-09-21
  • Walmart Marketplace — Seller Digest (compliance audit program: Bureau Veritas / SGS) · read 2026-09-21

Information current as of 2026-09-21.

Legal Disclaimer+

This report is an automated, informational screening tool only. Tiana & Co. is not a licensed customs broker and does not conduct customs business. This report does not constitute legal advice, a compliance determination, or a certification of admissibility for any supplier, product, or shipment.

Verdicts in this report are produced by deterministic code, not by a language model. The explanatory paragraph accompanying each check is model-generated and checked against the cited sources before delivery. No part of this report is reviewed by a person before it is issued, so every material finding and citation should be confirmed against the underlying government source before it is relied on.

This report reflects data available as of the report date. The OFAC SDN and Consolidated lists, the other U.S. Consolidated Screening List constituents, the UFLPA Entity List, CBP withhold release orders, CPSC's eFiling list, and regulatory guidance are updated frequently and without prior notice. Users should re-screen periodically and consult qualified counsel for compliance decisions.

Name-similarity results do not establish or rule out the identity of any company. Where multiple similarly named records exist, none should be treated as confirmed without independent verification against the primary government source.

This tool is not affiliated with, endorsed by, or a substitute for U.S. Customs and Border Protection, the U.S. Department of the Treasury, the Consumer Product Safety Commission, or any other government agency. No warranty is made as to the accuracy, completeness, or currency of any finding.

Use of this report for import, procurement, sanctions-compliance, or investment decisions is at the user's own risk. Anyone with compliance obligations under UFLPA, OFAC, or CPSC regulations should consult qualified legal counsel before making a transactional decision.

Legal Disclaimer

This report is an automated, informational screening tool only. Tiana & Co. is not a licensed customs broker and does not conduct customs business. This report does not constitute legal advice, a compliance determination, or a certification of admissibility for any supplier, product, or shipment.

Verdicts in this report are produced by deterministic code, not by a language model. The explanatory paragraph accompanying each check is model-generated and checked against the cited sources before delivery. No part of this report is reviewed by a person before it is issued, so every material finding and citation should be confirmed against the underlying government source before it is relied on.

This report reflects data available as of the report date. The OFAC SDN and Consolidated lists, the other U.S. Consolidated Screening List constituents, the UFLPA Entity List, CBP withhold release orders, CPSC's eFiling list, and regulatory guidance are updated frequently and without prior notice. Users should re-screen periodically and consult qualified counsel for compliance decisions.

Name-similarity results do not establish or rule out the identity of any company. Where multiple similarly named records exist, none should be treated as confirmed without independent verification against the primary government source.

This tool is not affiliated with, endorsed by, or a substitute for U.S. Customs and Border Protection, the U.S. Department of the Treasury, the Consumer Product Safety Commission, or any other government agency. No warranty is made as to the accuracy, completeness, or currency of any finding.

Use of this report for import, procurement, sanctions-compliance, or investment decisions is at the user's own risk. Anyone with compliance obligations under UFLPA, OFAC, or CPSC regulations should consult qualified legal counsel before making a transactional decision.

© 2026 Tiana & Co. LLC · Import Intelligence for small importers · Not a licensed customs broker. Not legal advice. Sources and retrieval dates are shown with each result.
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