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Selling on Amazon · US
Listed on Amazon's Service Provider Network

Can I sell toys on Amazon, and what do I need?

In one line

Yes, but Amazon asks for proof first. For a toy made for children 12 or under, that's a CPC (Children's Product Certificate) and a test report from a CPSC-accepted lab, issued in the last 12 months. Toys are also on Amazon's enhanced-safety list, so you need at least $1M of liability insurance before you list.

See the plan for your product →

What does Amazon ask for a toy? Watch one toy's plan show it next to Walmart and TikTok Shop, with sources, in 72 seconds.

Real captures of the live app (the certificate draft is the app's own draft template filled with the example's details); the company, product and documents are a fictional example. Watch on YouTube →

This page covers toys made for children 12 or under. A toy made for adults follows other rules, and the free check in the plan tells you which ones apply to yours.

What does Amazon ask for before you list toys?

Also on Amazon for this product (5)
If you sell into California
Sources (5) · read 11 Nov 2026
  1. 1Amazon help, “Children's Product Certificate (CPC)”
  2. 2Amazon help, “Children's toys”
  3. 3Amazon help, “Enhanced safety listing requirements”
  4. 4Amazon help, “Commercial Liability Insurance Requirements”
  5. 5Amazon help, “California Proposition 65”

What does the law ask for, whatever the marketplace?

If you sell into California
More the law asks for this product (3)
  • Businesses with fewer than 10 employees are outside the law.6 Cal. Health & Safety Code 25249.11(b) ↗
  • This plan doesn't yet say how or where to warn: on the label, in a notice to stores, or online. That waits until the official rules are read.
If you sell into California or Minnesota
  • Minnesota: since January 2025, many products can't contain PFAS that was added on purpose. The law calls it “intentionally added PFAS”. PFAS are known as forever chemicals. The ban covers cookware, cosmetics, carpets and cleaning products. It also covers juvenile products, textile furnishings, upholstered furniture and more. PFAS only in electronic or internal parts is allowed.7 Minnesota Statutes 116.943, subd. 5 ↗
Sources (7) · read 11 Nov 2026
  1. 116 CFR 1110.7(a), who certifies an import. eCFR text as of 1 Sep 2026
  2. 216 CFR 1107.26, children's product records. eCFR text as of 1 Sep 2026
  3. 316 CFR 1110.13(c), certificate within 24 hours. eCFR text as of 1 Sep 2026
  4. 415 U.S.C. 2063(a)(5), tracking labels. US Code, 2024 edition (govinfo)
  5. 5Cal. Health & Safety Code 25249.6. California code
  6. 6Cal. Health & Safety Code 25249.11(b). California code
  7. 7Minnesota Statutes 116.943, subd. 5. Minnesota statutes (subd. 2's separate 2026 amendment, ch. 127 art. 14 s. 4, read — it narrows a manufacturer-to-state PFAS reporting duty, not this sales ban)

What does that look like for one toy?

Say you sell a plush toy for toddlers on Amazon. You need its CPC from the US importer or the maker, a test report issued in the last 12 months, photos of every side showing the tracking label and warnings, and at least $1M of liability insurance before you list.

What's the next step?

The plan lists every step for your product in order, with a source for each line. It opens with Amazon and the product type already picked, and you can change either. It's free, with no signup.

See the plan for your product →

Already have the CPC and the test report? The free CPC check reads them and shows the five things a reviewer checks across them, each cited to the rule. Check the CPC I already have — free →

Related

Checked against Amazon's and the government's own pages on 11 Nov 2026.

Legal Disclaimer

This report is an automated, informational screening tool only. Tiana & Co. is not a licensed customs broker and does not conduct customs business. This report does not constitute legal advice, a compliance determination, or a certification of admissibility for any supplier, product, or shipment.

Verdicts in this report are produced by deterministic code, not by a language model. The explanatory paragraph accompanying each check is model-generated and checked against the cited sources before delivery. No part of this report is reviewed by a person before it is issued, so every material finding and citation should be confirmed against the underlying government source before it is relied on.

This report reflects data available as of the report date. The OFAC SDN and Consolidated lists, the other U.S. Consolidated Screening List constituents, the UFLPA Entity List, CBP withhold release orders, CPSC's eFiling list, and regulatory guidance are updated frequently and without prior notice. Users should re-screen periodically and consult qualified counsel for compliance decisions.

Name-similarity results do not establish or rule out the identity of any company. Where multiple similarly named records exist, none should be treated as confirmed without independent verification against the primary government source.

This tool is not affiliated with, endorsed by, or a substitute for U.S. Customs and Border Protection, the U.S. Department of the Treasury, the Consumer Product Safety Commission, or any other government agency. No warranty is made as to the accuracy, completeness, or currency of any finding.

Use of this report for import, procurement, sanctions-compliance, or investment decisions is at the user's own risk. Anyone with compliance obligations under UFLPA, OFAC, or CPSC regulations should consult qualified legal counsel before making a transactional decision.