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Marketplace notice

Amazon wants “annual testing or document verification” for my toy — what does it mean?

In one line

Since September 3, 2025, Amazon wants every children's toy checked once a year by a testing company it approves. You can't upload the papers yourself anymore. If your test report is under a year old, the company can check it. If it's older, the toy gets tested again.

Open the free CPC Readiness Check →

Before you pay for the yearly check: watch the five reasons a CPC package gets sent back, in 39 seconds.

The certificate shown is a fictional example; the reviewer board is the real, free tool. Watch on YouTube →

What does the notice look like?

It comes by email and shows on your Account Health page. Sellers on Amazon's forums have quoted the wording: “annual testing or document verification” in the first email, and “you must provide documents related to Children's Toys” on the dashboard, with a due date. Some listings are marked “child safety testing required.”

Already have a CPC? Why is Amazon asking again?

Because this is Amazon's rule, on top of the law. The law already asks for a Children's Product Certificate (CPC) and tests from a CPSC-accepted lab, repeated at least once a year, or every two or three years under a testing plan.

Amazon goes further. It wants a report from the last 12 months, and it wants an approved testing company to check it, not you.

Can your old test report still work?

Yes, if it's less than 12 months old, comes from a CPSC-accepted lab, and every result says Pass or Not applicable. The testing company checks it and sends the result to Amazon. A report that's older, or shows a Fail or a blank, means a new test.

Picture a plush bear with a CPC from last year. If the test report behind it is 14 months old, the bear needs a new test, even if nothing about it changed.

What else gets checked?

Photos of every side of the toy and its box, the model number, the maker's or importer's name and address, the tracking label and the warnings.

And the age. The youngest age on your listing can't be lower than the age on the test report. A toy tested for 3 and up can't be listed for 18-month-olds.

When does the listing come down?

The notice gives an “Address issue by” date. Once you place the test request and the testing company gets your toy or papers, the request shows “in progress,” and Amazon says the listing stays up. If the toy fails, the listing comes down right away.

It doesn't always go to plan. One seller said the listing came down the day the notice arrived, weeks before the date. And deleting the listing doesn't clear the notice: an Amazon moderator said it stays on the page for 180 days.

How long does it take?

Amazon says the testing company contacts you within two business days, and testing “typically takes 30 days” once it has the samples (an Amazon post, July 2026). Each company's quote gives its price and timeline, and you can compare quotes.

Not really a toy? Can you appeal?

Yes, from the same Account Health page. But Amazon's idea of a toy is broad: anything with play value for a child 12 or under, and every plush toy, whatever the age label. Amazon decides the appeal.

Next step

Before you pay for the check, see what a reviewer will see. The free CPC Readiness Check reads your certificate, test report and invoice and flags where they don't match, each cited to the rule. It can't promise a result. Check yours — free.

Open the free CPC Readiness Check →

Not sure the product counts as a children's product under federal law, or which CPSC rules reach it? The free certificate check works that out from the product's details and cites each rule. Check which certificate you need — free →

When this changes

Tell me when the rules on this page change

The rules on this page do change — an eFiling date, a list, a threshold. Leave an email and a short note goes out if one does: a few a year at most, one click to stop, and the address is used for nothing else. A summary of the guide and a link arrive now, as confirmation.

Just want a copy? . How the address is handled is in the privacy policy.

Related

  • Amazon asked me to “submit compliance documents” for a children's product — what does it want?
  • How long does it take to get a CPC, and for Amazon to approve it?
  • What does Amazon look at besides the CPC?
  • Why did Amazon reject my CPC certificate?
  • How to read a third-party test report for a CPC
  • CPSC-accepted lab vs. any accredited lab — what's the difference?
  • Does my product need a CPSC tracking label?
  • What is a Children's Product Certificate (CPC)?

Sources

  • eCFR — 16 CFR 1107.21, Periodic testing (current text as of 2026-09-24) · read 2026-09-26
  • CPSC — Toy Safety Business Guidance · read 2026-09-26

Marketplace policy referenced

  • Amazon Seller Central — Children's toys (U.S.) · read 2026-09-26
  • Amazon Seller Central — Direct product validation: third-party testing, inspection, and certification services · read 2026-09-26
  • Amazon Seller Forums — seller quoting the announcement email, answered by Amazon staff (September 3, 2025) · read 2026-09-26
  • Amazon Seller Forums — Amazon staff announcement of the toy TIC process (September 2025) · read 2026-09-26
  • Amazon Seller Forums — seller quoting the Account Health notice; Amazon staff reply on the 180 days (December 12 and 17, 2025) · read 2026-09-26
  • Amazon Seller Forums — seller quoting the “child safety testing required” status (January 2026) · read 2026-09-26
  • Amazon Seller Forums — Amazon news post: two business days to contact, about 30 days to test (July 21, 2026) · read 2026-09-26
  • Amazon Seller Forums — Amazon staff guide to direct validation, part 4 (April 16, 2026) · read 2026-09-26
  • Amazon Seller Forums — one seller's report: listing removed the day the notice arrived (September 25, 2025) · read 2026-09-26

Information current as of 2026-09-26.

Legal Disclaimer+

This report is an automated, informational screening tool only. Tiana & Co. is not a licensed customs broker and does not conduct customs business. This report does not constitute legal advice, a compliance determination, or a certification of admissibility for any supplier, product, or shipment.

Verdicts in this report are produced by deterministic code, not by a language model. The explanatory paragraph accompanying each check is model-generated and checked against the cited sources before delivery. No part of this report is reviewed by a person before it is issued, so every material finding and citation should be confirmed against the underlying government source before it is relied on.

This report reflects data available as of the report date. The OFAC SDN and Consolidated lists, the other U.S. Consolidated Screening List constituents, the UFLPA Entity List, CBP withhold release orders, CPSC's eFiling list, and regulatory guidance are updated frequently and without prior notice. Users should re-screen periodically and consult qualified counsel for compliance decisions.

Name-similarity results do not establish or rule out the identity of any company. Where multiple similarly named records exist, none should be treated as confirmed without independent verification against the primary government source.

This tool is not affiliated with, endorsed by, or a substitute for U.S. Customs and Border Protection, the U.S. Department of the Treasury, the Consumer Product Safety Commission, or any other government agency. No warranty is made as to the accuracy, completeness, or currency of any finding.

Use of this report for import, procurement, sanctions-compliance, or investment decisions is at the user's own risk. Anyone with compliance obligations under UFLPA, OFAC, or CPSC regulations should consult qualified legal counsel before making a transactional decision.

Legal Disclaimer

This report is an automated, informational screening tool only. Tiana & Co. is not a licensed customs broker and does not conduct customs business. This report does not constitute legal advice, a compliance determination, or a certification of admissibility for any supplier, product, or shipment.

Verdicts in this report are produced by deterministic code, not by a language model. The explanatory paragraph accompanying each check is model-generated and checked against the cited sources before delivery. No part of this report is reviewed by a person before it is issued, so every material finding and citation should be confirmed against the underlying government source before it is relied on.

This report reflects data available as of the report date. The OFAC SDN and Consolidated lists, the other U.S. Consolidated Screening List constituents, the UFLPA Entity List, CBP withhold release orders, CPSC's eFiling list, and regulatory guidance are updated frequently and without prior notice. Users should re-screen periodically and consult qualified counsel for compliance decisions.

Name-similarity results do not establish or rule out the identity of any company. Where multiple similarly named records exist, none should be treated as confirmed without independent verification against the primary government source.

This tool is not affiliated with, endorsed by, or a substitute for U.S. Customs and Border Protection, the U.S. Department of the Treasury, the Consumer Product Safety Commission, or any other government agency. No warranty is made as to the accuracy, completeness, or currency of any finding.

Use of this report for import, procurement, sanctions-compliance, or investment decisions is at the user's own risk. Anyone with compliance obligations under UFLPA, OFAC, or CPSC regulations should consult qualified legal counsel before making a transactional decision.

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© 2026 Tiana & Co. LLC · Import Intelligence for small importers · Not a licensed customs broker. Not legal advice. Sources and retrieval dates are shown with each result.